Not every company is a manufacturer, but:
- all companies need to measure information about their company and its operations
- data needs to be saved ( legal records, accounting, customer information, future BI analysis... )
- data needs to be reviewed and analyzed with actionable information
As technology continues to evolve, business experts warn small businesses not to fall too far behind. Some small businesses remain resistant to change and thus fall ever further behind in utilizing office automation technology, despite the plethora of evidence that it constitutes the wave of the future. The entrepreneurs and managers who lead these enterprises typically defend their inaction by noting that they remain able to accomplish their basic business requirements without such investments, or by claiming that new innovations in technology and automation are too expensive or challenging to master. But according to Zarowin, "those rationalizations don't acknowledge what many recent converts to technology are discovering: the longer one delays, the larger the gap and the harder it is to catch up. And though many businesses still can function adequately with paper and pencil, their customers and their competition are not sitting on their hands."
Automation is not just making industrial machines work, it's also now part of making IT accessible with automated data inputs, analysis, and outputs.
Gone are the days of customer phone support for customer information entry.
Now you fill out a web form without ever speaking to human being.
Even ordering items are routinely done with ever speaking to human being.
Automating business processes is what business management calls efficiency and customers increasingly have come to accept as business as usual ( some "improvements" come at a cost ).
What you choose for your business should be your choice.